Search engine marketing is a complex exercise, which requires an in depth understanding of how search engine works, and how people use search to find the products, services, and solutions. As an SEO professional, you may be well-aware of the algorithmic updates and the deployment of machine learning (i.e. RankBrain) by Google.

Modern marketing is a constantly evolving domain where trends, practices, and tactics change at a rapid pace. If we look at the past decade, we have come across a number of innovations, stumbling blocks, challenges, and opportunities. The rise of digital as a premier means of communication, rapid adoption of mobile, growing penetration of internet, […]

Link building has transformed from an industry buzzword into a bread-and-butter necessity. A study of a million SERP results found that quality links correlated with high rankings more often than any other tool. Any link won’t do, though because Google ranks according to quality. The most powerful links have domain authority and relevance, but the […]

Bloggers are a force to be reckoned with in the digital world. Considered one of the most influential sources of information, a solid blog mention can catapult your brand to success, while a detailed and unhappy review can become a public relations nightmare. So how do blogs work into your outreach strategy? Can you use […]

A blogger outreach strategy is to connect with other like-minded bloggers and spread the word about your product, service or brand through their sites. Cross-promotion can be mutually beneficial if both parties already share large website audiences. If you have a new site for which you want to build an audience, then connecting with popular thought leaders […]