Hiring a link building agency is not a big deal, but finding the right one, is quite hell loads of work.
Studies and surveys indicate that less than 36 percent of clients are satisfied with the output delivered by their agencies. Most of the times, the gap is either in communication, expectations, or budget.
In addition to the expertise, there are times when we want to focus on more important things like product innovation in-house, and wish to outsource the promotional side of it to outreach and PR agencies, since they have got a big network.
Coming back to our core topic, why do we need to outsource link building, the foremost point to ponder is why links matter. Backlink is a link one website gets from another website.
Link building is an important element of SEO and search rankings; however, many do not recognize their value. They help you in the following different domains.
As the value of link building is pretty much clear, let us come back to the core topic, which is, why should we outsource link building.
There are plenty of reasons why you could be outsourcing your link building activities. In the following, we have shortlisted some of those possible factors that may force businesses to seek help from outsourcing agencies.
Not every business has all the resources (human and technical) to get the link building activity themselves. Some are either too of the industry and others are too big to think about smaller things in-house due to cost and priority concerns. In such a scenario, there are always two options, either bring the resources in-house or search for some outreach agency to get things done for you. Both options have advantages and disadvantages but for small businesses with limited resources, hiring an agency looks better and cost effective as compared to building a team of their own. Agencies can help in a number of areas like content production, content marketing, and link building.
Another probable scenario could be your lack of skills in digital marketing. There is no shame in accepting that you do not have required or desired skills in search engine optimization or outreach, as they are very technical and tricky subjects. Even majority of modern marketers lack the technical and analytical skills required for digital marketing and search engine optimization. Particularly when it comes to link building and outreach, there are a lot of things that come into play and you may not be in a position to tackle them all.
Like any job or exercise, SEO and outreach requires subscription to a number of tools and resources. Subscribing to those tools could be very expensive if you have to use them for only one or two projects/campaigns. For agencies, the cost is significantly lower because they have a number of projects/campaigns going on. These tools help in process management and analytics, which essentially means that you must expect better return on marketing investment in the light of analytics.
Another probable reason behind company and people’s decision to move towards outsourcing the link building activity is scale up. Some folks may be looking to scale up their existing link building activities or maybe their existing strategy may not be working for them, and they wish to change things for better outcomes.
Digital agencies work with a variety of clients from different industries, and with varying needs. Due to this exposure, they have a plethora of tailored-made solutions. Therefore, when you reach them out, they can present you a comprehensive plan of action, including some out of the box ideas that literally worked for their clients in the same or sister niche.
In short, companies outsource link building due to shortage of resources, lack of skills or other priorities, and this could be a very viable business option for greater good.
For digital marketing agencies, link building service is a vital component of services as you cannot promise good search rankings to clients without it. Without the right people, the right skills, right budget, the whole exercise becomes a tiring and fruitless effort.
So, if you are here to determine the benefits of outsourcing link building activities, you will find a lot of them. However, at no point, we advise that outsourcing is the only viable solution. Instead, it is one of the options with lots of pros and cons.
Probably the biggest advantage of outsourcing the link building activity is that it saves a lot of your time. Since every task is outsourced, you are saved from micromanagement of thing, and just focus on the results and output. The saved time can be invested into other priorities and other marketing initiatives, whereas your agency takes care of the links activity.
Link building may sound like an easy thing to do, but it is a very tough job. Preparing a list of sites to reach out, filtering the list on a set of filters, crafting pitch email, creating content (relevant and of quality), and devising keywords strategy, it is a hell load of work. When you outsource it, the most visible advantage is convenience as your campaign is being managed without your active involvement.
You may be thinking that we have to pay fees for link building, so how does it save my cost?
Well, agencies deal with portals, bloggers and publishers on a regular basis, and owing to bulk purchases, their cost per link is comparatively lower. For example, a website may ask for $500 per article published (with a dofollow backlink) as editorial fee from an individual, but the same website can offer the same deal to agencies for roughly 50 percent of the cost. In addition to this, the agencies cost of software and cost per hour of an employee is little compared to what we do in-house.
Not everyone has years of link building experience under their belt, which creates a bottleneck, and a demand for the expertise. Since you borrow someone’s expertise, it means your exercise will be more efficient and yield greater results than otherwise.
When we are doing something ourselves, and we aren’t sure about the rules of the games, or the outcomes (precisely), the end result is devastating. This gives us fresh dose of depression every other hour, and we fell prey to sleep deprivation. Conversely, when a link building expert is taking care of your campaign is less likely to run into an SEO dilemmas. This makes you feel relaxed and take care of other important matters.
There are thousands of advertising and digital agencies, and everyone claims to be the perfect. Hence, it is very difficult to find and hire the most competent agency.
In this scenario, how do you find the right marketing partner that could help you win over the competition and beat against the odds. While this may not look as simple and easy, but following a few tips may help you pick the right agency.
By profile, we mean checking their credibility as a marketing agency. You can get to know this via a number of things. i.e. past work, sample, team, and effectiveness of their past campaigns. Read customer reviews and get to know the liked and disliked things about them. If their past work, campaigns and reviews give them a favorable view, move to the next step.
Most of the agencies have a fixed plan and package, a sort of one-size fits all, which actually is a terrible thing. To avoid falling prey to something like this, you should ask them to give you a personalized plan and quote. If they are not flexible enough, skip and move to the next. However, if they are show flexibility and share a personalized plan/quote, move to the next step.
Get on a call with their representative and seek a detailed presentation of things and their processes.
In short, you need to ask the basic questions that come to your mind, ensuring that your project will be dealt with in a professional manner.
This is probably the most important thing. There are firms who charge hefty amounts on the account of guest posting and content production. You need to make sure that the outreach agency you are hiring offers services within your budget. The best approach is to define a monthly budget and then seek the maximum juice out of that, from the service provider. At the same time, be very careful when it comes to guest posting as the cost may scale up with the domain authority of the websites. Similarly, you should seek if there are any hidden or services costs that may be payable by you.
The last but not the least important point – never agree to sign a binding agreement for years or fixed term. Keep it open and seek monthly engagement with set of deliverables. However, please go away from anyone selling you cheap links for some negligible costs. Often, those links lead to devastating results and search penalty, in many cases.
This comprehensive coverage of link building would have given you a fair idea of their importance, value, and the best practices to build those. At the same time, we have tried to warn you from indulging in any black hat practice that may cause penalty or lead to bad business repute.
The number of businesses aspire to make their link building process both transparent and effective is on the rise. However, despite hiring the best of the link building agencies, you may fall prey to typical traps and end up wasting time, money, and resources.
So, here are some rules for effective results and better engagement between client and service provider and minimize the chances of mistrust and miscommunication between the parties.
When you look for the agencies, check out their services and solutions. From sponsored posts to guest posts placements, niche edits (AKA curated links) to custom outreach, link building to content marketing, there are a wide range of solution you may get at blogger outreach companies. Make sure to work with specialists who could help in getting winning results fast.
At MagFellow, we are excited to extend our helping hand to clients across various niches and industries. Over the past few years, we have earned the trust of hundreds of clients who are still with us. If you do not have an in-house team or have some other priorities, rely on the expertise of our experienced SEO and outreach professionals.